The Researcher Ahmed Amjad Hanani, a student of strategic planning and fundraising at Faculty of Graduate School at Arab American University, discussed his thesis on "The Impact of Strategic Planning on the Performance of small – medium companies in Palestine and its Continuity ".
The aim of his study was about the impact of strategic planning components on the performance and survival of small and medium companies in Palestine, noting that the importance of strategic planning can be measured to the extent that it affects business performance, which may affect its survival and existence.
Hanani used a survey questionnaire and distributed it to managers and business owners, and used different statistical methods to analyze data and obtain results.
Researcher Hala Deaibes, a student of strategic planning and fundraising in the Graduate Studies Faculty at Arab American University, discussed her MA thesis titled "The role of social media marketing in building customer relationships in mobile phone companies in Palestine".
The researcher reviewed the role of social media in influencing the building of customer relations from the point of view of the customer as a strategic marketing tool regarding marketing communications of the consumers of different social networking sites for Jawwal customers in Palestine as a case study. The researcher focused on the lack of information in the using social media and the effective adoption of various means of social communication in the mobile phone companies in Palestine.
The researcher, Ola Walid Ahmed Adawi, a student of strategic planning in the Faculty of Graduate Studies at the University Ramallah Campus, discussed her thesis entitled (The impact of the National Development Plan from 2014 till 2016 on the economic empowerment of the Palestinian women).
In her study, the researcher focused on the economic empowerment interventions of the institutions that represent the national sectors that are related to the economic empowerment of women and addressed the women who benefit from the implementation of the plans in the community.
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